Section 3: Boilerplate
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Section 3: Boilerplate

Put down core insights

Prioritise insights and put down the core ones that stand out.




Core theme

Put down the core theme for your narrative and story.




Visuals & messaging

Put together keywords, mood boards, visuals and references that capture the essence of your campaign. Get super creative here. Make sure it's aligned to your research.




Success metrics

Put down your KPIs and success metrics, both quantitative and qualitative.





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